Wonder Woman , a movie about a feminist icon superhero, is being advertised through diet products.
Along with more typical marketing tie-ins likeWonder Woman brand Dr. Pepper cans, Warner Bros . partnered with thinkThin, a protein saloon/ diet meat company.They’re running aWonder Woman sweepstakes for thinkThin clients, and if you spend $15 on theirproducts, you get a$ 5 movie ticket discount.
The Mary Sue spotted the promotion on Twitter, highlighting the uncomfortablejuxtaposition of female empowerment marketing and weight-loss products.
. @thinkthin has partnered with the Warner Bros. Videos Wonder Woman.https :// t.co/ lnEL4zHCdQ pic.twitter.com/ AMLwoNxiQE
— Grocery Headquarters (@ Grocery_HQ) April 24, 2017
While thinkThin brands itself as a “wellness” corporation selling protein bars and smoothies, the word “thin” is right there in the name.It’s pretty different from the Under Armor fitness products linked with the Avengers movies.
As The Mary Sue points out, this is athoughtlessly bad choice for a female-led superhero movie, especially after actress Gal Gadot was criticized for being” too skinny” for the role. It concentrates attention on Wonder Woman’s appearance instead of herthoughts or acts, framingher as a physical ideal for diet foodcustomers.
Over the past week or so, there’s been a lot of discussion about Wonder Woman ‘ s advertising choices. Warner Bros. spent slightly more on Wonder Woman TV ads than it did for Suicide Squad , but elsewhere ,< em> Wonder Woman is a surprisingly low-key existence. It liberated fewer trailers than other DC/ Warner Bros. movies, and devotees report insuring less advertising than for male-led superhero cinemas. It’s possible that Wonder Woman is simply being marketed in a different way, but one thing’s for sure: this movie shouldn’t be sold utilizing diet products.
H/ T to the Mary Sue
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