Facebook has denied it is targeting insecure young people to push advertising.
A research paper, reported on but not published by The Australian newspaper, was said to go into detail about how teenage customers post about self-image, weight loss, and other adolescent issues.
Facebook rejected the charge noting the research was never used to target ads and was based on data that was anonymous and aggregated.
On May 1, 2017, The Australian posted a story considering research done by Facebook and subsequently shared with an advertiser. The premise of the article is misinform. Facebook does not offer tools to target people based on their emotional state, the company wrote in the following statement emailed to Fox News. The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook. It was never used to target ads and was based on data that was anonymous and aggregated. Facebook has an established process to review the research we perform. This research did not follow that process, and we are reviewing the details to correct the oversight.
According to The Australian, research reports was discovered by marketers working for several major Australian banks.
According to the BBC, the document told Facebook had the ability to monitor photos and other posts for young customers who may be feeling emphasized, overcome, anxious, nervous, stupid, overwhelmed, silly, useless, or a failure.
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While Facebook does receive petitions from advertisers to conduct research, we have a process in place to review the type of research we perform and in this case that process was not followed, according to a company spokesman in the statement. When conducting research, Facebook investigates whether it would be beneficial to the 1.89 billion people in its community or if it would have adverse effects on them. It likewise looks at whether people would be surprised if they knew the research was being conducted.
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